Baseball for the Thinking Fan

Login | Register | Feedback



All News | Prime News

Old-School Newsstand


Jim Furtado
Founder & Publisher


Television Ratings Newsbeat

Tuesday, August 16, 2022

Steep drop, but still season-high, for “Field of Dreams” sequel

I watched some of the game last year. I didn’t watch it at all this year. The gimmick has already worn out for me.

MLB’s “Field of Dreams” II simply could not live up to the original in the box office.

Thursday’s Cubs-Reds Major League Baseball “Field of Dreams” game from Dyersville, Iowa, averaged a 1.7 rating and 3.10 million viewers on FOX Thursday night — down nearly half from last year’s Yankees-White Sox game from the same site (3.2, 5.9M*). Viewership peaked at 3.46 million viewers from 8:15-8:30 PM ET.

Despite the sharp decline in ratings and viewership, the Cubs’ win still delivered the largest audience of the MLB regular season. The previous high was 2.64 million for a FOX regional window featuring Yankees-Red Sox.

jimfurtado Posted: August 16, 2022 at 09:20 AM | 21 comment(s)
  Beats: television ratings

Thursday, July 28, 2022

MLB Rules Prime Time, Even With Regional Sports Network Viewership Flat Year-Over-Year

Baseball continues to be highly sought after by advertisers given its large inventory of games, and near-daily rhythm that allows blanketing of products on commercials.

“Our ad revenue continues to grow for the last five years on double-digit CAGR (compound annual growth rate),” said Craig Sloan, COO of Playfly Sports, the company that sees Home Team Sports, a company that covers a portfolio of advertisers across many of the RSNs, as a subsidiary. “It’s double-digit increases year over year.”

As Sloan notes, baseball sees extremely consistent numbers based on fan loyalty. The household impression numbers bear this out as many seeing gains are lagging in the standings. Leading the way with the largest gain are the Texas Rangers. The Rangers see a +42% increase year-over-year. They are followed by the Los Angeles Angels and Seattle Mariners (+33%), St. Louis Cardinals (+30%), and Philadelphia Phillies (+25%).

Maybe the biggest factor in MLB’s popularity with advertisers is how it dominates primetime against broadcast and cable competition. Eleven of the 29 rank #1 in their designated market area (Yankees, Phillies, Dodgers, Astros, Cardinals, Giants, Mariners, Guardians, Padres, Brewers, Royals), and five rank #2 (Braves, Tigers, Twins, Rays, Reds, and three rank #3 (Mets, Red Sox, Orioles).

RoyalsRetro (AG#1F) Posted: July 28, 2022 at 10:40 AM | 7 comment(s)
  Beats: television ratings

Wednesday, July 20, 2022

MLB All-Star Game draws record-low 7.634 million viewers

Fox announced that 7.634 million people watched the game, which is a record-low and the first time that the ASG has drawn under eight million viewers. The good news Fox touted in its release is that the MLB All-Star Game remains the most-watched All-Star Game in sports, ahead of the NFL Pro Bowl (6.69 million), the NBA All-Star Game (6.28 million), and the NHL All-Star Game (1.15 million).

A night earlier, the Home Run Derby drew 6.877 million viewers across ESPN and ESPN2.

While baseball has traditionally been the most-watched All-Star Game in the US, its grip on that top spot has been slipping. Per Sports Media Watch’s excellent data, the game hasn’t topped ten million viewers since 2015, and hasn’t exceeded 12 million since 2010. 30 years ago, the midsummer classic was routinely bringing in 20 million viewers. Nearly two-thirds of that audience has dipped out since.

RoyalsRetro (AG#1F) Posted: July 20, 2022 at 11:20 PM | 26 comment(s)
  Beats: all-star games, television ratings



BBTF Partner

Dynasty League Baseball

Support BBTF


Thanks to
Sheer Tim Foli
for his generous support.

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogShohei Ohtani to make $30 million in 2023, record amount for arbitration-eligible player
(2 - 4:05am, Oct 03)
Last: John Reynard

NewsblogThere's a new longest last name in MLB history
(8 - 3:23am, Oct 03)
Last: vortex of dissipation

Newsblog2022-23 Preseason NBA thread
(343 - 11:03pm, Oct 02)
Last: rr would lock Shaq's a$$ up

NewsblogOT: Wrestling Thread November 2014
(2538 - 10:47pm, Oct 02)
Last: 57i66135 is a hard word for me.

NewsblogOMNICHATTER for the week of September 26 - October 5, 2022
(198 - 10:21pm, Oct 02)
Last: cHiEf iMpaCt oFfiCEr JE

NewsblogRoger Maris Jr. blasts MLB, says Aaron Judge’s potential 62nd home run should be single-season record
(96 - 7:34pm, Oct 02)
Last: AuntBea odeurs de parfum de distance sociale

NewsblogTony La Russa expected to announce retirement Monday as White Sox manager
(1 - 3:55pm, Oct 02)
Last: The Duke

NewsblogOT Soccer Thread - European Leages Return
(288 - 3:29pm, Oct 02)
Last: Infinite Yost (Voxter)

NewsblogTo dream the impossible dream - and then decide it's time to let it go
(41 - 3:14pm, Oct 02)
Last: sunday silence (again)

NewsblogOT - October 2022 College Football thread
(48 - 1:49pm, Oct 02)
Last: AuntBea odeurs de parfum de distance sociale

NewsblogThree impacts of baseball's new 12-team postseason format
(6 - 1:11pm, Oct 02)
Last: bookbook

Sox TherapyPredictions of Ridiculousness
(143 - 12:59pm, Oct 02)
Last: Captain Joe Bivens, Pointless and Wonderful

NewsblogWhy Major League Baseball needs to do a better job of appreciating regular season greatness
(63 - 11:13am, Oct 02)
Last: ERROR---Jolly Old St. Nick

NewsblogMets to call up No. 1 prospect in baseball
(21 - 10:14am, Oct 02)
Last: KronicFatigue

NewsblogOrioles intend to sign new lease committing team to remaining in Baltimore, document says
(6 - 7:58am, Oct 02)
Last: ERROR---Jolly Old St. Nick

Page rendered in 0.7028 seconds
58 querie(s) executed