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Tv Ratings Newsbeat

Wednesday, October 27, 2021

TV Ratings: World Series Opens Higher for Fox

The 2021 World Series began with a sizable ratings boost over last year’s all-time low — but Tuesday’s opening game still ranked behind any other in recent history.

Fox’s telecast of Atlanta’s 6-2 game one victory over Houston averaged 10.81 million viewers, leading all of primetime by a substantial margin and growing by about 18 percent over the 9.2 million who tuned in for last year’s opener between the Los Angeles Dodgers and the Tampa Bay Rays, which was played in a neutral location at the Texas Rangers’ stadium in front of a 25 percent capacity crowd due to the pandemic. The game was also up among adults 18-49, earning a 2.52 rating vs. 2.4 a year ago.

Aside from last year, though, Tuesday’s game was the least watched World Series opener ever. The pre-pandemic low was 12.19 million viewers in 2014.

RoyalsRetro (AG#1F) Posted: October 27, 2021 at 05:11 PM | 42 comment(s)
  Beats: tv ratings

Friday, August 06, 2021

MLB Seeing Local TV Households Decline Dramatically Compared With Last Full Season

While the 29 domestic regional sports networks saw a slight increase in TV households watching Major League Baseball at the All-Star break, compared to the last full season in 2019, the league is seeing a double-digit drop. The reasons why are numerous.

As of July 19, the saw a designated media market (DMA) TV household average for the league of 1,836,749 compared to the 60-game shortened 2020 season average of 1,804,540 — a +2% increase according to Nielsen NLSN +0.2% Media data provided by Home Team Sports, a division of Playfly that purchased the company from FOX Sports that tracks the media landscape.

Compared to 2019, the last full 162 game season, the 29 regional sports networks measured by Nielsen saw a drop of -12%. What is concerning for the league is all RSNs saw a drop compared to 2019, except for the Tigers (+40%), Padres (+71%), A’s (+24%), Giants (+54%), Dodgers (+49%), and Chicago White Sox (+123%). And without the White Sox dramatic increase, decline for the league compared to 2019 would assuredly be lower still.

Looking at 2021 compared to the shortened season last year, 12 of 29 see drops in TV households with the biggest drop being the A’s who are +24% compared to 2019, but down -13% when measured against 2020.

On the plus side, the Boston Red Sox on NESN is seeing an average TV household of 84,731 at the All-Star break compared to 49,307 in 2020, a +72% increase. Still, when compared to 2019, TV HHs are down -32%.

RoyalsRetro (AG#1F) Posted: August 06, 2021 at 10:14 AM | 21 comment(s)
  Beats: tv ratings



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