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Uniforms Newsbeat

Friday, September 22, 2023

Is It Time to Stop Using Scripts on Sports Uniforms?

By my count, 19 of MLB’s 30 teams currently have a script logo on at least one — and in most cases more than one — of their non-CC jerseys: the A’s, Brewers, Cardinals, Dodgers, Giants, Guardians, Marlins, Mets, Nationals, Orioles, Phillies, Pirates, Rangers, Reds, Royals, Tigers, Twins, White Sox, and Atlanta.

That’s a lot of script jerseys! Obviously, scripts also appear occasionally in hockey, football, and basketball, but they’re most prevalent in baseball. And baseball is the sport widely perceived to be facing the steepest marketing challenges with younger fans — the ones who are no longer being taught cursive writing..

Personally, I like most of MLB’s jersey scripts and am in no hurry to see them change. But this isn’t a question of aesthetics or taste or trends; it’s a question of functional design. I was taught how to read and write cursive writing when I was growing up, while many of today’s kids are not. If they can’t read the chest scripts on jerseys — or, arguably worse, if they just think of the scripts as relics of a bygone age — that’s not good for the sport. And if a uniform isn’t legible to a team’s young fan base, then it’s clearly not a successful design.

RoyalsRetro (AG#1F) Posted: September 22, 2023 at 01:56 PM | 19 comment(s)
  Beats: uniforms

Monday, July 17, 2023

Yankees officially ruin coveted pinstripes with jersey patch advertisement

You knew this was coming. We warned you before Opening Day back in March. But still, just about everyone was hoping the Yankees wouldn’t join the trend when it came to adding a jersey patch advertisement to New York’s classic home and away uniforms.

Well, our greatest nightmare is here. The Yankees announced on Wednesday that they’ll be adding a patch to their uniforms. New York tried to soften the blow with Aaron Judge and Gerrit Cole modeling them.

ERROR---Jolly Old St. Nick Posted: July 17, 2023 at 07:19 AM | 13 comment(s)
  Beats: uniforms, yankees



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