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Tuesday, May 17, 2011

Ad agency hopes DiMaggio campaign’s a hit ?

Fast food sales? Gino Marchetti just threw up in his mouth!

Wallrich Landi is doing all of the visual work in connection with a just-launched national campaign celebrating Joe DiMaggio’s 56-game hitting streak in 1941.

The multimedia campaign, controlled by DiMaggio’s heirs, has a commercial goal: strike licensing agreements with companies that want to align themselves with “Joltin’ Joe’s” milestone.

But Wallrich Landi founder Lila Wallrich says there’s a “more altruistic” ambition as well: to promote the values DiMaggio personified by being a humble celebrity, team player and “straight-up citizen” who enlisted in the military during World War II and later founded a children’s hospital.

The campaign also has a romantic angle, highlighting the ballplayer’s lifelong love for Marilyn Monroe.

“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”

 

Repoz Posted: May 17, 2011 at 01:38 PM | 10 comment(s) Login to Bookmark
  Tags: business, history, media, yankees

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   1. Pat Rapper's Delight (as quoted on MLB Network) Posted: May 17, 2011 at 02:08 PM (#3830111)
to promote the values DiMaggio personified by being a humble celebrity

So any company that signs on to the ad campaign will contractually demand to be acknowledged as the "Greatest Living _____________"?
   2. RoyalsRetro (AG#1F) Posted: May 17, 2011 at 02:18 PM (#3830124)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.
   3. Jobu is silent on the changeup Posted: May 17, 2011 at 02:26 PM (#3830133)
He used "humble" and "DiMaggio" in the same sentence.
   4. Gamingboy Posted: May 17, 2011 at 03:01 PM (#3830170)
No one cares about baseball anymore. Better to go with a rastified skater dog who dunks as your spokesman instead.


Make it a vampire too. Chicks seem to dig vampires these days.
   5. The District Attorney Posted: May 17, 2011 at 04:05 PM (#3830260)
Marilyn apparently did love Joe till the end, but we are talking about two messed-up people... I'd still consider "romantic" a whitewash.
   6. JoeHova Posted: May 17, 2011 at 06:09 PM (#3830440)
So this is an ad campaign to promote the possibility of more ad campaigns?
   7. fhomess Posted: May 17, 2011 at 09:07 PM (#3830710)
So this is an ad campaign to promote the possibility of more ad campaigns?

Ad people are smarter than you think.
   8. Steve Phillips' Hot Cougar (DrStankus) Posted: May 17, 2011 at 09:19 PM (#3830720)
“If all we do is sell some fast food,” Wallrich says of the campaign, “it will be a hollow victory.”


Yet still a victory that will help DiMaggio's heirs make money off their dead relative.

There are vampires in this story already.
   9. Something Other Posted: May 18, 2011 at 03:27 AM (#3830959)
God, I hate this kind of ####.
   10. stevegamer Posted: May 18, 2011 at 07:18 AM (#3831021)
The Gino's I grew up eating at became a KFC< and is now a Checkers. Used to go there sometimes after baseball practice & games on the walk home.

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