Batter Up: Sinclair’s Bally Sports Plus Streaming App To Launch June 23

Sinclair Broadcast Group’s long-awaited direct-to-consumer regional sports streaming service will emerge from the dugout on June 23.

Bally Sports Plus will initially be available in five markets where the company’s Diamond Sports Group’s regional Bally Sports networks carry Major League Baseball’s Kansas City Royals, Detroit Tigers, Miami Marlins, Milwaukee Brewers and Tampa Bay Rays.

The app will cost $19.99 a month, or $189.99 a year, and enable fans to watch games without subscribing to a multichannel pay TV cable, satellite or streaming service.

Rob Weisbord, Sinclair’s COO and president of broadcast, told Broadcasting+Cable that Bally Sports Plus would have a soft roll out at first, with additional marketing support coming after baseball’s All Star Break.

The direct-to-consumer service will be introduced in the other markets where the company has RSNs during the third quarter.