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Sunday, August 28, 2022

Brewers attendance drop is among the steepest in MLB, and the chief cause might not be what you think

Even as the smallest market in Major League Baseball, the Milwaukee Brewers have routinely drawn crowds like a big-timer.

They’ve been 10th or higher in MLB attendance in each of their competitive seasons: 2017, 2018, 2019 and even 2021, when COVID-19 meddled with ballpark capacities for the first half of the year.

But a gaze across the seating bowl during games this year will catch a lot more forest green than usual.

The Brewers entered Wednesday 14th in MLB, drawing 30,359 fans per game — a drop of 15.9% compared to 2019 (the last season of “normal” attendance regulations throughout the year) and 14% compared to 2018. The former number is the seventh-biggest drop in MLB and the latter is ninth, outpacing most teams that have maintained a similar plane of competitiveness in that window.

Major League Baseball, still recovering from the COVID-19 pandemic and already seeing a decline in attendance each year from 2015 to 2019, has pushed about 5.2% fewer fans through its turnstiles this year than in 2019 and 6.7% fewer than 2018.

So why is Milwaukee worse off than most MLB teams?

RoyalsRetro (AG#1F) Posted: August 28, 2022 at 06:29 PM | 6 comment(s) Login to Bookmark
  Tags: brewers

Reader Comments and Retorts

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   1. Dag Nabbit at Posted: August 29, 2022 at 02:01 PM (#6093608)
Interesting thing there on the decline of group sales. It makes me wonder how much group sales are down with other teams.
   2. Zach Posted: August 29, 2022 at 02:22 PM (#6093611)
Now I've got the Teamocil jingle running through my head.
   3. DL from MN Posted: August 29, 2022 at 02:43 PM (#6093616)
Major Cable Providers Collectively Lost 6 Million Pay-TV Subscribers Each Year Between 2019 and 2021

I don't know if MLB realizes that having their TV product widely available helps generate ticket sales. People who are consuming something else on video aren't going to be connected to their MLB team. Out of sight, out of mind.
   4. Starring Bradley Scotchman as RMc Posted: August 29, 2022 at 09:21 PM (#6093655)
Move 'em back to Seattle!
   5. Tulo's Fishy Mullet (mrams) Posted: August 30, 2022 at 12:43 AM (#6093680)
My brother is a beer vendor in Milwaukee (like a lot of folks, fun 2nd job) and he's been telling me this much of the year. the usual cadre of groups with reliable buys just haven't been out in the numbers since pre-CV. Lots of habits have changed (understatement).
   6. Steve Parris, Je t'aime Posted: August 30, 2022 at 09:25 AM (#6093695)
As the article notes, Milwaukee really punched above its attendance weight for years, basically since Miller Park opened. They still have a competitive team. So the decline in group sales makes a lot of sense as far as explaining the overall attendance drop.

Fewer games against the Cubs will also hurt going forward, though that was already down this year given the state of the Cubs.

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