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Wednesday, November 20, 2019

Brewers returning to ball-in-glove logo for 2020, unveil new uniform designs for 50th anniversary ce

And now, for some lighter news….

What was once old is new again.

That was the Milwaukee Brewers’ message as they announced a branding overhaul Monday night at the Skyy Lounge at Miller Park. The team confirmed growing rumors that they are returning to the clever, memorable ball-in-glove logo that came to identify the team until 1994, when they moved on after a 25-year run.

But this is not your parents’ ball-in-glove.

The Brewers gave it some modern flourishes, connecting the “m” and “b” that form the glove, changing the color from royal blue to navy blue and putting two seams on a now-centered baseball to give it a more authentic look. Club president of baseball operations Rick Schlesinger said the intent was to stay true to the nature of the original logo while bringing it forward to mesh with a rebranding of player uniforms as well.

 

 

QLE Posted: November 20, 2019 at 01:44 PM | 6 comment(s) Login to Bookmark
  Tags: brewers, logos, uniforms

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   1. zachtoma Posted: November 20, 2019 at 03:41 PM (#5902729)
These aren't bad bud I think this era will be remembered for its obsessive retro-fetishism the same way the 2000's are remembered for their overly-aggressive animal logos and heavy use of black, or the 90's for its more cartoonish designs and use of outre colors like purple and teal. Both the Padres and Brewers are retreating into the past this offseason, and have come up with something suitable but still kind of anodyne. This wave has to break, hopefully sooner rather than later.

Not having much of a history to draw on, the D-Backs and Marlins both tried to step out of this box earlier this decade but the response was mostly critical. The 2012 Marlins were probably the best new uniforms of the decade, but in the Jeter years they have become a confused mashup, not awful but feeling about a decade out of step with their over-reliance on black. The D-Backs this season have shaved off all of the abrasive edges to their unis that I think made them successful - reducing the teal accents, the patterning & textures on the jerseys & caps - in favor of something much more conventional and ultimately, dull.
   2. Sweatpants Posted: November 20, 2019 at 06:51 PM (#5902800)
These aren't bad bud I think this era will be remembered for its obsessive retro-fetishism the same way the 2000's are remembered for their overly-aggressive animal logos and heavy use of black, or the 90's for its more cartoonish designs and use of outre colors like purple and teal. Both the Padres and Brewers are retreating into the past this offseason, and have come up with something suitable but still kind of anodyne. This wave has to break, hopefully sooner rather than later.
I mostly agree with this, despite not really knowing what "outre" or "anodyne" means, except I don't know how much of it is retro-fetishism and how much is just laziness. The Orioles and Blue Jays (I think it started with them) hadn't been successful in a while, so, hey, they could get an easy rise if they returned to the logos from when they were good and their current fans were kids. It didn't annoy me as much when the Astros did it, because their brown color scheme was brutal, so they were at least making a marked improvement.

I see that the Padres will still be running out the terrible camo uniforms. Good luck to them.
   3. What did Billy Ripken have against ElRoy Face? Posted: November 20, 2019 at 07:03 PM (#5902804)
These aren't bad bud I think this era will be remembered for its obsessive retro-fetishism the same way the 2000's are remembered for their overly-aggressive animal logos and heavy use of black, or the 90's for its more cartoonish designs and use of outre colors like purple and teal.
Makes sense, though:

'90s: Cartoonish designs, purple and teal, lame
'00s: Overly aggressive animals, black, lame
'10s: Well, back to the '80s then!
   4. Tulo's Fishy Mullet (mrams) Posted: November 20, 2019 at 11:08 PM (#5902855)
As a Brewers fan during all of the logo changes, though very young for the man in the barrel era, but I still sport a few barrel era items, they shouldn't have abandoned the ball and glove in the first place. I like the look, particularly the unis. Really glad they shitcanned the stupid BP/Softball alternates they had. This new alternate blue is just 'Ok' but much better than what they had. Now if we can get the Cubs to lose those alts as well. I just hate those ####### things.

I do agree with the overarching trend though, it has gotten carried away, of course, its ok if my team does it. :)
   5. PreservedFish Posted: November 20, 2019 at 11:32 PM (#5902858)
These aren't bad bud I think this era will be remembered for its obsessive retro-fetishism the same way the 2000's are remembered for their overly-aggressive animal logos and heavy use of black, or the 90's for its more cartoonish designs and use of outre colors like purple and teal.


I don't think so. Kids growing up now with these styles will not be able to identify them as retro.
   6. Cooper Nielson Posted: November 21, 2019 at 05:47 AM (#5902872)
I mostly agree with this, despite not really knowing what "outre" or "anodyne" means, except I don't know how much of it is retro-fetishism and how much is just laziness. The Orioles and Blue Jays (I think it started with them) hadn't been successful in a while, so, hey, they could get an easy rise if they returned to the logos from when they were good and their current fans were kids. It didn't annoy me as much when the Astros did it, because their brown color scheme was brutal, so they were at least making a marked improvement.

Interesting thing about the Orioles it that when they abandoned the cartoon bird, they went retro with something similar to the more ornithologically correct bird of the '50s and people were pretty happy about that at the time. And then they went back to the '70s/'80s cartoon bird, which people also liked, so I guess they went retro by going anti-retro?

The Blue Jays never should've changed. The original logo was stylish and timeless, and the angry muscle-jays of the '00s were way too Poochie-style proactive and in-my-face.

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