ChicagoSide: New sports website fields strong starting lineup

Borderline Primates unite!

Regardless of how the Cubs and White Sox fare in the coming season, serious Chicago sports fans could finally get what they’ve been waiting for on Opening Day 2012.

That’s when they’ll be introduced to ChicagoSide, which may turn out to be the most game-changing addition to the sports media scene since the Score debuted on radio 20 years ago next month.

“We’re launching the best Chicago sports website the city’s ever seen,” said Jonathan Eig, 47, the veteran reporter, columnist and nationally acclaimed author (Luckiest Man: The Life and Death of Lou Gehrig, Opening Day: The Story of Jackie Robinson’s First Season, and Get Capone) who’s founder and editor-in-chief of the new venture. “And we’re doing it with an amazingly talented pool of writers and editors who are hungry because they love sports and they love journalism, and there aren’t that many places to write anymore in this city.”

...“We’re going to have the best piece of sports journalism every day in the city of Chicago that you can find . . . at least one piece of original material every day that we’re absolutely confident will get people talking,” Eig said. “Then we’ll also aggregate and link to the best stuff around the web — all on Chicago sports.”

Eig already has assembled a lineup of more than three dozen writers, including newspaper and magazine veterans Lou Carlozo, George Castle, Jim Coffman, Lauren Etter, Elliott Harris, Noah Isackson, Billy Lombardo, Amy Merrick, Joel Reese, Chris Silva and Alan Solomon, along with best-selling authors Joseph Epstein, James Finn Garner and Robert Kurson.