Baseball for the Thinking Fan

Login | Register | Feedback

btf_logo
You are here > Home > Baseball Newsstand > Baseball Primer Newsblog > Discussion
Baseball Primer Newsblog
— The Best News Links from the Baseball Newsstand

Saturday, April 04, 2020

Coronavirus could cause $1 billion loss for NBA, NHL and MLB broadcasters, ad firm says

The coronavirus pandemic could cause roughly $1 billion in lost advertising for broadcasters of the top three U.S. pro sports leagues, according to ad firm MediaRadar.

The advertising information company released its findings showing how the virus would affect ad spend for the sports industry. The analysis found that combined, the National Basketball Association, National Hockey League and Major League Baseball would generate a roughly $1 billion for broadcasters.

And that number could significantly increase if the National Football League experiences any delays due to coronavirus. The NFL’s season isn’t scheduled to start until September.

Todd Krizelman is the co-founder and CEO of MediaRadar. He said viewership is usually at its highest during this time, with the NBA playoffs taking up the bulk of ad spend.

 

QLE Posted: April 04, 2020 at 01:01 AM | 2 comment(s) Login to Bookmark
  Tags: advertising, broadcasting, coronavirus, money

Reader Comments and Retorts

Go to end of page

Statements posted here are those of our readers and do not represent the BaseballThinkFactory. Names are provided by the poster and are not verified. We ask that posters follow our submission policy. Please report any inappropriate comments.

   1. Starring RMc as Bradley Scotchman Posted: April 04, 2020 at 12:29 PM (#5936469)
The NBA season is cooked, and probably the NHL's as well.

Baseball? 50/50, I think.
   2. JJ1986 Posted: April 04, 2020 at 01:50 PM (#5936484)
I don't know how the TV deals work, but there's no reason the NBA would need to make a decision now. They could hypothetically play two months of playoffs in like August and September.

You must be Registered and Logged In to post comments.

 

 

<< Back to main

News

All News | Prime News

Old-School Newsstand


BBTF Partner

Dynasty League Baseball

Support BBTF

donate

Thanks to
Eugene Freedman
for his generous support.

Bookmarks

You must be logged in to view your Bookmarks.

Hot Topics

NewsblogEmpty Stadium Sports Will Be Really Weird
(4181 - 7:39pm, May 27)
Last: never forget: the pee tape is 57i66135

NewsblogGregg Jefferies complicated Mets’ failure looks different now
(78 - 7:37pm, May 27)
Last: Jay Z

NewsblogOT – NBA CoronaThread 2020
(3089 - 7:13pm, May 27)
Last: Los Angeles El Hombre of Anaheim

NewsblogMLB owners sending latest plan to MLBPA that includes sliding pay scale for players
(35 - 7:10pm, May 27)
Last: Mayor Blomberg

NewsblogGriffey a Pirate? Chipper a Tiger? The MLB draft rule that changed history
(3 - 6:57pm, May 27)
Last: flournoy

NewsblogBatting .400? A sub-1.00 ERA? Here are the MLB records that could be threatened in an 82-game season
(20 - 6:46pm, May 27)
Last: flournoy

NewsblogA's Tell Minor Leaguers They Won't Be Paid for the Remainder of the Season
(10 - 6:43pm, May 27)
Last: The Yankee Clapper

NewsblogFormer Braves catcher Biff Pocoroba dies at 66
(4 - 4:32pm, May 27)
Last: Tony S

NewsblogPrimer Dugout (and link of the day) 5-27-2020
(23 - 2:47pm, May 27)
Last: Born1951

Hall of MeritMost Meritorious Player: 1927 Ballot
(2 - 1:19pm, May 27)
Last: DL from MN

Hall of MeritMost Meritorious Player: 1927 Discussion
(7 - 1:12pm, May 27)
Last: DL from MN

NewsblogHow Johnson, Pedro could have starred in same rotation
(1 - 11:48am, May 27)
Last: Nasty Nate

NewsblogCrew chief: Umpire told Jeter he was tagged by Rolen in stolen base attempt
(160 - 11:48am, May 27)
Last: Hysterical & Useless

Newsblog“Is MLB Going to Be Able to Pull This Back?” Health Experts Break Down Baseball’s Plan
(3 - 6:45am, May 27)
Last: Ron J

NewsblogMLB, players’ union are working to salvage season, and the next two weeks are critical
(5 - 11:35pm, May 26)
Last: Stevey

-->

Page rendered in 0.2398 seconds
46 querie(s) executed