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Wednesday, April 04, 2007

Globe and Mail: Swing and a miss for Blue Jays’ commercial

However, the sight of Mr. Thomas, nicknamed the Big Hurt, swinging a pillow at a child in a commercial for the Toronto Blue Jays is not being as well received, at least by officials who regulate advertising on Canadian private television.

To win approval for unrestricted airing of its commercial, the American League club had to revise the original 30-second spot, which features a carefree Mr. Thomas in a pillow fight with a couple of young boys who are hopping on a bed.
...
In the original version of the 30-second commercial… a smiling Mr. Thomas enters a bedroom where a couple of boys are jumping on a bed and engaging in a pillow fight.

“Hey, you guys are supposed to be in bed,” he says. One of the boys then hits him with a pillow.

“Oh yeah?” Mr. Thomas responds, grabbing the pillow and striking the child with a mighty baseball-like swing. Feathers fly, and the child rockets backward off the bed and can be heard thudding to the floor.
...
The Television Bureau of Canada, the watchdog that approves TV commercials for private broadcasters…  refused to approve the commercial until the part showing the child being knocked to the floor was edited out.

Crazy Canucks.

NTNgod Posted: April 04, 2007 at 06:47 AM | 56 comment(s) Login to Bookmark
  Tags: blue jays

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   1. NTNgod Posted: April 04, 2007 at 06:51 AM (#2324262)
And more:
The TBC also refused to approve another of the Jays' commercials, this one featuring pitcher A.J. Burnett, until the word "dramatization" was added to the spot.

In the commercial, Mr. Burnett is late putting out the household garbage, arriving outside his home in a white bathrobe just as the garbage truck is pulling away.

Mr. Burnett's response is to pitch the small bag of garbage he is clutching and it falls into the back of the truck after skimming the head of one of the sanitation workers.
   2. mr. man Posted: April 04, 2007 at 07:08 AM (#2324267)
i saw the thomas commercial cut into a MLB.tv feed and was kinda horrified...i'm normally not one to react to stuff like this but the commercial was trying to make a joke involving something that just isn't funny...I'm amazed that noone from the club stopped this ad from being made...

On the flip side, I really enjoyed the roy halladay commercial last year: a couple kids are throwing rocks at a bees' nest above them, and roy, from some distance, smashes the thing with a rock he throws. Roy then turns, does a fist pump and walks away, oblivious to the fact that in the background the kids are now being swarmed by the bees.
   3. MSI Posted: April 04, 2007 at 07:39 AM (#2324276)
http://www.youtube.com/watch?v=jMdelLmvUf0

http://www.youtube.com/watch?v=CTHksQR1uwk

http://www.youtube.com/watch?v=R_Kj9xRu0Gg

The commercials in question. This isn't the first time the Blue Jays marketing department has done something tasteless. Last year at the games they had this staged fight between a red sox fan and this fake character beat him up...he was supposed to be a big fan of Vernon Wells but they apparently tried specifically not to pass it by the player first.

They market to families and 4 year olds and these commercials are not that funny, perhaps a slight chuckle at best...and the Thomas one is toeing the line.
   4. Ozzie's gay friend Posted: April 04, 2007 at 08:00 AM (#2324279)
Funny idea, the production just stunk.
   5. Guy LeDouche Posted: April 04, 2007 at 08:42 AM (#2324284)
The pussification continues.
   6. Best Regards, President of Comfort, Esq., LLC Posted: April 04, 2007 at 08:46 AM (#2324286)
The Halladay commercial<font size="1">(pops)</font>.
   7. NTNgod Posted: April 04, 2007 at 08:51 AM (#2324287)
and the Thomas one is toeing the line.

After watching it, I was more offended by Thomas' horrible acting than the cartoonish violence.
   8. If you have a bad sandwich, it's Tim Hamulack Posted: April 04, 2007 at 11:01 AM (#2324291)
http://www.youtube.com/watch?v=uJLAI-tyOwA&NR=1

Vernon Wells...
   9. Hang down your head, Tom Foley Posted: April 04, 2007 at 11:03 AM (#2324292)
I thought Canada's bill of rights was mostly about large men hitting children with things.
   10. cercopithecus aethiops Posted: April 04, 2007 at 11:12 AM (#2324294)
Well, at least someone is thinking of the children.

OTOH, in real life, the bees would probably hurt a lot more than the pillow.
   11. Martin Hemner Posted: April 04, 2007 at 11:36 AM (#2324300)
I watched all of the commercials. The irony is that Thomas and Burnett are the only ones who don't come off like complete jerks in the commercials.

Lyle Overbay ruins a wedding for no reason, Troy Glaus ruins a pinata for no reason, Vernon Wells ruins a game of hide and seek, and Roy Halladay purposely releases a swarm of bees.

Burnett is simply responding to a vindictive sanitation worker (which is clearly a joke), and Thomas is smiling throughout his commercial, and in control of his emotions. That is not the profile of an abuser. I agree that they should have thought more first before making it, but the whole series of commercials seems ill-conceived.
   12. no neck Posted: April 04, 2007 at 11:57 AM (#2324304)
I went over to you tube and watched all the commercials and thought the concept was pretty good.

The last thing I would have thought of was child abuse in the Frank Thomas skit unless I didn't read it here first.
   13. Paul D(uda) Posted: April 04, 2007 at 12:01 PM (#2324305)
Wow, I'm amazed that people are offended by the Thomas commercial. I didn't think anyone would agree with the decision, but I guess I was wrong. Maybe it was the right decision.
   14. no neck Posted: April 04, 2007 at 12:04 PM (#2324306)
The pussification continues.


It's the quest of the pussifier's to control all things, it's for are own good..... just ask one of them.
   15. Dudefella Posted: April 04, 2007 at 12:12 PM (#2324308)

It's the quest of the pussifier's [sic] to control all things, it's for are [sic] own good..... just ask one of them.


Would it be a ##### move to ask you to learn basic spelling and grammar?
   16. Greg Pope Posted: April 04, 2007 at 12:23 PM (#2324311)
...which features a carefree Mr. Thomas in a pillow fight with a couple of young boys who are hopping on a bed.

In the original version of the 30-second commercial… a smiling Mr. Thomas enters a bedroom where a couple of boys are jumping on a bed and engaging in a pillow fight.
“Hey, you guys are supposed to be in bed,” he says. One of the boys then hits him with a pillow.


I have to admit that I thought this was going in a completely different direction.
   17. The Bones McCoy of THT Posted: April 04, 2007 at 12:32 PM (#2324314)
I gotta admit, I thought the Thomas commercial was a little off the mark. I did a double take. Having said that, I think all they needed to do is add loud laughter from the kid lying on the floor or popping right up and laughing. Knocking the kid flying followed by silence was what kind of bothered me.

A cute concept poorly executed.

I'm still hoping for a similar commercial where Dustin McGowan, Brandon League or B.J.Ryan wakes up in the middle of the night and picks a yowling cat off a back fence with a fastball.

Best Regards

John
   18. Slinger Francisco Barrios (Dr. Memory) Posted: April 04, 2007 at 12:39 PM (#2324318)
Did they show Thomas grabbing his hamstring after the hit?
   19. FrankM Posted: April 04, 2007 at 01:03 PM (#2324324)
They had a commercial last year where Halladay skips a stone across the water and it hits a ship, sinking it.

Why was there no outcry about the tragic loss of life when the ship went down?
   20. ERROR---Jolly Old St. Nick Posted: April 04, 2007 at 01:05 PM (#2324327)
These commercials are obviously all tongue in cheek, and the kid in the Thomas commercial is obviously alive and well when he gets up at the end. What on earth is the big deal? But then I'll take just about any baseball commercial that doesn't feature sappy music or "family values."

My idea of a great commercial would be to show a replay of Clemens firing that broken bat at Piazza, with a dubbed-in Clemens voiceover that goes something like "that'll learn you to take Roger Clemens deep, you m*th*rf*ck*r!", followed by an Olympian voice that says "BASEBALL. You never know what to expect."

Well, it'd get everyone's attention, anyway....
   21. no neck Posted: April 04, 2007 at 01:05 PM (#2324328)
Would it be a ##### move to ask you to learn basic spelling and grammar?


Lighten up Francis and look at the positive side.

A few grahamer and spelling erors hear and their gives your ego a boost when you point them out.

So in a way I complete you, you don't have to thank me, carry on. :)
   22. TVerik - Dr. Velocity Posted: April 04, 2007 at 01:17 PM (#2324334)
The Halladay commercial could have been funnier.

I'm a big fan of subtly having the "tag" at the end of the commercial, under the logo. Out of focus, as if someone carelessly left the cameras rolling.

There was front-and-center coverage of the kids being stung; I'd have directed that differently.

Players cartoonishly showing off their baseball skills in "real life" situations is a nice concept. But in order not to offend people who get "the vapors" easily, perhaps these skills should have led to unlikely heroism - Halladay standing outside a burning building and hurling a rock at a small button inside, activating the sprinkler system and Thomas freeing trapped cute puppies by mighty bat swings.

Actually, in Canada, I'd have the Blue Jays lace up in hockey gear and be really terrible at it, maybe losing 241-0 to the local NHL concern (whatever their name is).
   23. Paul D(uda) Posted: April 04, 2007 at 01:34 PM (#2324347)
Actually, in Canada, I'd have the Blue Jays lace up in hockey gear and be really terrible at it, maybe losing 241-0 to the local NHL concern (whatever their name is).

The first season that the Jays started their new marketing campaign, there were ads aimed at a hockey watching audience. I think the theme was: Baseball North - We do things different up here!, or something similar. It would involve players standing in a meat locker to get ready for games, stuff like that.

The Raptors and Leafs are owned by the same entity, so at one point they had cross over ads. Journeyman Reggie Slater opens his Mats Sundin lunchbox and is disappointed in the tuna sandwich. I think there's one where Mats Sundin had a Vince Carter jersey. That kind of thing. Those were good.
   24. TVerik - Dr. Velocity Posted: April 04, 2007 at 01:56 PM (#2324362)
*warms to the subject*

And in Cincy, I'd put up commercials with some pitcher from the Reds tutoring that mayor and then having the mayor throw perfect strikes every time.
   25. RoyalsRetro (AG#1F) Posted: April 04, 2007 at 01:57 PM (#2324363)
Frank Thomas should have those children taken away from him.
   26. Slinger Francisco Barrios (Dr. Memory) Posted: April 04, 2007 at 02:08 PM (#2324372)
In the SF version, Barry shoots some HGH into Romney Oaks' hiney and stands back while Oaks hits a GSHR to win the Bountiful, UT rec league. Barry is seen out of focus, smiling a wistful and lonely smile as Romney crosses home plate, then Romney notices him and rushes over to give him a big hug. Hugs all around!

This sh-t writes itself!
   27. Biscuit_pants Posted: April 04, 2007 at 02:15 PM (#2324377)
In the Cubs version of the Halladay commercial various pitchers keep trying to knock down the bee hive but in the process they keep missing and hitting the kids. Finally Zambrano just gets overly pumped up and tackles the tree, which falls on Prior and Wood. Don't worry Zambrano is fine.
   28. PerroX Posted: April 04, 2007 at 02:21 PM (#2324379)
You kill me, Doc.

I like Canadians, all the ones I've met have been terrific individuals, but they've got more bureaucrats than you can shake a stick at.

Thomas slugging one with a bat would make a nice ad.
   29. Smitty* Posted: April 04, 2007 at 02:26 PM (#2324381)
In the Cardinals version, Jim Edmonds is walking to his couch to sit down when his phone starts ringing. The phone is just a couple of feet away on an end table. You see Edmonds counting the number of rings. Then, just as the answering machine is about to pick up, he dives and answers. It turns out it's LaRussa, who unfortunately hung up and decided to drive himself home.
   30. Smitty* Posted: April 04, 2007 at 02:27 PM (#2324382)
Oh, and I don't know what the Twins commercial would be, but I do know the Lego recreation will be much funnier.
   31. Barry`s_Lazy_Boy Posted: April 04, 2007 at 02:34 PM (#2324384)
It turns out it's LaRussa, who unfortunately hung up and decided to drive himself home.

In the alternative ending, Edmonds answers "Hello? Hello? Hello?" Then a cut to LaRussa passed out at the wheel with his cell phone in hand.
   32. Barry`s_Lazy_Boy Posted: April 04, 2007 at 02:35 PM (#2324386)
Oh, and I don't know what the Twins commercial would be, but I do know the Lego recreation will be much funnier.

Ha!
   33. Paul D(uda) Posted: April 04, 2007 at 02:44 PM (#2324390)
I like Canadians, all the ones I've met have been terrific individuals, but they've got more bureaucrats than you can shake a stick at.

Hey, nothing wrong with Canadian bureaucrats!
   34. no neck Posted: April 04, 2007 at 02:49 PM (#2324394)
In the Cubs version Michael Barrett is in a local watering hole having a few beers with some off duty Chicago cops.....eh forget it.
   35. Dag Nabbit at ExactlyAsOld.com Posted: April 04, 2007 at 03:16 PM (#2324421)
In the Yanks' version, A-Rod comes in, but can't seem to nail the kid when it matters.
   36. PerroX Posted: April 04, 2007 at 03:18 PM (#2324425)
ARod tells the kid stuck in a tree, "Jump, I'll catch you".
   37. Dag Nabbit at ExactlyAsOld.com Posted: April 04, 2007 at 03:21 PM (#2324427)
In the White Sox version, Frank Thomas and his son, sans shirts, would've hit the kid with pillows until he suffered permanent hearing damage.

In the Chicago Bears version, Rex Grossman, first fumbles the pillow. Then, after picking it up, it slips out of his grip and the kid he's trying to hit intercepts it.

In the Denver Nuggets version, Carmelo Anthony hits the kid with a pillow, and then runs away like a girl before the kid can respond.

You don't even want to hear about the Cincinnati Bengals version.
   38. Random Transaction Generator Posted: April 04, 2007 at 03:46 PM (#2324457)
Vernon Wells ruins a game of hide and seek

Actually, he's participating in a game of hide and seek, except that he's REALLY, REALLY good at it.
(in the 10 second count, he runs approximately 10 blocks away and leaps into a big trash bin. He then peeks out of the lid)

It's actually quite funny (but not as good as the Burnett or Halladay ones.
   39. MSI Posted: April 04, 2007 at 03:47 PM (#2324462)
Here's the troy Glaus commercial that no one has linked yet but I'm sure you all have watched.
http://youtube.com/watch?v=jEF5RRnOt4I&mode=related&search;=

Notice how the pinata goes:

___ etc.
/
/
/
/
/
----------
   40. Guts Posted: April 04, 2007 at 03:49 PM (#2324467)
In the Rangers version, Sosa's pillow turns out to be corked.
   41. The Bones McCoy of THT Posted: April 04, 2007 at 04:01 PM (#2324483)
In the Rangers version, Sosa's pillow turns out to be corked.


In the Rangers "Palmeiro" version .... well let's just say charges were laid.

Best Regards

John
   42. Honkie Kong Posted: April 04, 2007 at 04:07 PM (#2324491)
In the Palmeiro version, Viagra pills start popping out of the pinata
   43. guelphdad Posted: April 04, 2007 at 04:23 PM (#2324512)
In the Palmeiro version he wins a gold glove even though he never held the pillow all year.
   44. Foghorn Leghorn Posted: April 04, 2007 at 04:29 PM (#2324518)
I find all of those commercials above board. You have to actively be looking for something to be wrong with them.

It's a pillow fight, sheesh.
   45. Every Inge Counts Posted: April 04, 2007 at 04:31 PM (#2324521)
Well I am glad they never saw Petyon Manning's United Way commercial.

http://youtube.com/watch?v=NZpPf-q2_es 
   46. More Dewey is Always Good Posted: April 04, 2007 at 04:33 PM (#2324523)
I find all of those commercials above board. You have to actively be looking for something to be wrong with them.

I agree. That commercial is pretty tame. The kid doesn't hit the floor that hard, and is clearly fine.

And yes, Thomas's acting is horrible.
   47. MSI Posted: April 04, 2007 at 04:36 PM (#2324526)
In the Palmeiro version its really Keith Hernandez and rogaine starts falling out of the pinata.
   48. MSI Posted: April 04, 2007 at 04:39 PM (#2324528)
It also could have been the world's largest pillow fight http://www.youtube.com/watch?v=XhLwXAXGfdM

Or this hilarious one featured on deadspin

http://deadspin.com/sports/grown-man-cries-like-a-little-girl/rarely-are-pillow-fights-won-so-decisively-237243.php
   49. Guapo Posted: April 04, 2007 at 04:41 PM (#2324529)
In the PacMan Jones version, he hits the kid with the pillow and it explodes, releasing a cloud of hundred dollar bills into the air. As the kids scramble around the room grabbing the money, PacMan takes down two strippers on the bed.
   50. MSI Posted: April 04, 2007 at 04:43 PM (#2324530)
And for good measure,

THE STUPIDEST THING YOU'LL EVER SEE ON YOUTUBE.

http://www.youtube.com/watch?v=x8YzeJhOmq0

And notice not only what happenes, but what the cameraman keeps saying.
   51. Guts Posted: April 04, 2007 at 04:44 PM (#2324533)
PacMan Jones version

Wouldn't PacMan being trying to stop the kids from taking his money?
   52. Who Swished In Your Cornflakes? Posted: April 04, 2007 at 05:14 PM (#2324570)
This is the funniest thread I have seen in ages.
   53. TVerik - Dr. Velocity Posted: April 04, 2007 at 05:22 PM (#2324580)
It has echoes of the vastly superior "Nomar rescues two women from Boston Harbor" thread of a few years ago.
   54. Iwakuma Chameleon (jonathan) Posted: April 04, 2007 at 06:55 PM (#2324727)
Seriously guys, the Frank Thomas one is hilarious.
   55. Biscuit_pants Posted: April 04, 2007 at 07:06 PM (#2324737)
It has echoes of the vastly superior "Nomar rescues two women from Boston Harbor" thread of a few years ago.
My favorite thread of all time goes way back before registration. It was "The" Simpson thread, I believe it was after one of the quick exits of the A's, 2003 maybe? It all started when someone misspelled principle. I'll never forget the Brian Cashman as Ralph quote "When I grow up I want to be GM of the Yankees or a caterpillar"

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