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Friday, September 22, 2023

Is It Time to Stop Using Scripts on Sports Uniforms?

By my count, 19 of MLB’s 30 teams currently have a script logo on at least one — and in most cases more than one — of their non-CC jerseys: the A’s, Brewers, Cardinals, Dodgers, Giants, Guardians, Marlins, Mets, Nationals, Orioles, Phillies, Pirates, Rangers, Reds, Royals, Tigers, Twins, White Sox, and Atlanta.

That’s a lot of script jerseys! Obviously, scripts also appear occasionally in hockey, football, and basketball, but they’re most prevalent in baseball. And baseball is the sport widely perceived to be facing the steepest marketing challenges with younger fans — the ones who are no longer being taught cursive writing..

Personally, I like most of MLB’s jersey scripts and am in no hurry to see them change. But this isn’t a question of aesthetics or taste or trends; it’s a question of functional design. I was taught how to read and write cursive writing when I was growing up, while many of today’s kids are not. If they can’t read the chest scripts on jerseys — or, arguably worse, if they just think of the scripts as relics of a bygone age — that’s not good for the sport. And if a uniform isn’t legible to a team’s young fan base, then it’s clearly not a successful design.

RoyalsRetro (AG#1F) Posted: September 22, 2023 at 01:56 PM | 23 comment(s) Login to Bookmark
  Tags: uniforms

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   1. KronicFatigue Posted: September 22, 2023 at 02:03 PM (#6142028)
FFS, even in a world where kids can't read cursive, they can probably be able to remember that the squiggly letters on the Dodgers uniform says Los Angeles. "Mom, which one is the New York team? The team with the red sox patches on the sleeve or the other guys who I've never seen before that are visiting?"

Jerseys are from a bygone era? The whole sport is from a bygone era. That's a feature, not a bug!

This is rage trolling, right?
   2. Zach Posted: September 22, 2023 at 02:41 PM (#6142032)
The article is answering its own question. If the script is readable and still looks good to its audience, it's not time to drop the script lettering.
   3. Karl from NY Posted: September 22, 2023 at 03:01 PM (#6142037)
Every headline phrased as a question is false, because if it were true, they'd just write the headline without the question.
   4. Cris E Posted: September 22, 2023 at 03:24 PM (#6142040)
This is how kids will learn to read cursive again. Require it, I say, for every NFL team, all the WNBA uniforms, the Olympics too, what the heck. We can turn jersey numbers into math problems next year.
   5. AuntBea odeurs de parfum de distance sociale Posted: September 22, 2023 at 03:27 PM (#6142041)
I'm not going to RTFA, but the excerpt could potentially have a point. I remember as a kid thinking that the scripts were cool because they seemed old-timey and a little prestigious. Not sure I would feel that way as a kid now--possibly more like old-fogeyish and out of touch? I don't know, but it is not a good sign that no other leagues really use script. It wouldn't surprise me if baseball is still marketing to its older fan base, as that is where the money has been all this time. Whether or not you think script is part of it, that strategy has paid off very well so far but cannot last forever.
   6. AuntBea odeurs de parfum de distance sociale Posted: September 22, 2023 at 03:32 PM (#6142042)
Which reminds me, in law school there was a recent (at that time) Supreme Court case where one of the justices referenced baseball somewhat gratuitously in his written opinion. Pretty neat, right? Not in the least! To me the association with the supreme court just made baseball seem all the crustier. I was at school with a bunch of kids in most cases way younger than me, and very few seemed amused/impressed the way the professor was.
   7. RoyalsRetro (AG#1F) Posted: September 22, 2023 at 03:39 PM (#6142044)
Flood vs. Kuhn. Opinion by Justice Harry Blackmun:

Then there are the many names, celebrated for one reason or another, that have sparked the diamond and its environs and that have provided tinder for recaptured thrills, for reminiscence and comparisons, and for conversation and anticipation in-season and off-season: Ty Cobb, Babe Ruth, Tris Speaker, Walter Johnson, Henry Chadwick, Eddie Collins, Lou Gehrig, Grover Cleveland Alexander, Rogers Hornsby, Harry Hooper, Goose Goslin, Jackie Robinson, Honus Wagner, Joe McCarthy, John McGraw, Deacon Phillippe, Rube Marquard, Christy Mathewson, Tommy Leach, Big Ed Delahanty, Davy Jones, Germany Schaefer, King Kelly, Big Dan Brouthers, Wahoo Sam Crawford, Wee Willie Keeler, Big Ed Walsh, Jimmy Austin, Fred Snodgrass, Satchel Paige, Hugh Jennings, Fred Merkle, Iron Man McGinnity, Three-Finger Brown, Harry and Stan Coveleski, Connie Mack, Al Bridwell, Red Ruffing, Amos Rusie, Cy Young, Smokey Joe Wood, Chief Meyers, Chief Bender, Bill Klem, Hans Lobert, Johnny Evers, Joe Tinker, Roy Campanela, Miller Huggins, Rube Bressler, Dazzy Vance, Edd Roush, Bill Wambsganess, Clark Griffith, Branch Rickey, Frank Chance, Cap Anson, Nap Lajoie, Sad Sam Jones, Bob O'Farrell, Lefty O'Doul, Bobby Veach, Willie Kamm, Heinie Groh, Lloyd and Paul Waner, Stuffy McInnis, Charles Comiske, Roger Bresnahan, Bill Dickey, Zack Wheat, George Sisler, Charlie Gehringer, Eppa Rixey, Harry Heilmann, Fred Clarke, Dizzy Dean, Hank Greenberg, Pie Traynor, Rube Waddell, Bill Terry, Carl Hubbell, Old Hoss Radbourne, Moe Berg, Rabbit Maranville, Jimmie Foxx, Lefty Grove. The list seems endless.

Imagine being a Supreme Court justice and taking a moment to just remember some guys.
   8. sunday silence (again) Posted: September 22, 2023 at 05:33 PM (#6142052)
Ed Kranepool flies to right
   9. sunday silence (again) Posted: September 22, 2023 at 05:33 PM (#6142053)
   10. Starring Bradley Scotchman as RMc Posted: September 22, 2023 at 06:17 PM (#6142056)
Is It Time to Stop Using Scripts on Sports Uniforms?

Betteridge's Law of Headlines says "no".
   11. Walt Davis Posted: September 23, 2023 at 04:26 PM (#6142091)
I suppose it's just a matter of time before we have to switch from "root for the laundry" to "root for the avatar."
   12. Pat Rapper's Delight (as quoted on MLB Network) Posted: September 23, 2023 at 08:05 PM (#6142103)
If "scripts" is some weird British slang for "adverts," then I would completely agree.
   13. JRVJ Posted: September 23, 2023 at 08:50 PM (#6142112)
If the LOTR movies were coming out in 2023, I'm fairly sure some team names would be written out in High Elvish.
   14. Barry`s_Lazy_Boy Posted: September 23, 2023 at 09:23 PM (#6142113)
The scripts have become a symbol, recognized by fans. The picture in the article is the distinctive Cardinals jersey. To change that look, for a mistaken belief that it can't be read would be a poor move.

   15. ERROR---Jolly Old St. Nick Posted: September 23, 2023 at 11:13 PM (#6142129)
Traditional scripted jerseys are infinitely preferable to those "City Connect" monstrosities. I'm just glad that at least some teams exercised their opt-out option.
   16. Tom Goes to the Ballpark Posted: September 24, 2023 at 09:12 AM (#6142148)
If MLB wants to regain relevancy with the youths they should ditch the script logos and replace them with emoji.
   17. Rally Posted: September 24, 2023 at 10:43 AM (#6142153)
If the LOTR movies were coming out in 2023, I'm fairly sure some team names would be written out in High Elvish.

Now those are some records that will never be broken. With our short lifespans, fat chance of any human coming close to the 500,000 hit club.
   18. bookbook Posted: September 24, 2023 at 12:28 PM (#6142160)
Of course the cursive should go away. I'm sorry that your kids and grandkids don't use stone and shelly to scratch out words on their slate tablets. They still don't want to be bothered with your etchings.
   19. base ball chick Posted: September 24, 2023 at 04:55 PM (#6142170)
you don't need to get rid of cursive script on unis. lots of people who can't read KNOW from the shape of the word what it says just like people know that a red stop sign means stop even without the word written on it. it is a "picture" just like the 2 Cs means chanel
   20. amityusa0106 Posted: November 13, 2023 at 10:01 PM (#6147153)
The author emphasizes that this issue goes beyond personal preferences or style choices. The readability and understanding of the script logos become crucial for the success of the sport, suika game especially with a younger audience that may not have been taught cursive writing. If these fans struggle to read or simply view the script logos as outdated symbols, it could pose a challenge for MLB in terms of engaging and retaining its fan base.
   21. ERROR---Jolly Old St. Nick Posted: November 13, 2023 at 10:50 PM (#6147155)
So a young fan goes to (say) Target Field or tunes in the game on TV, presumably knows that the Twins are playing, and can't figure out that the home uniform reads "Twins" or "Twin Cities"?

Jesus, I know that kids nowadays don't know which side Germany was on in WW2, and think Babe Ruth is a candy bar, but are they really that stupid?
   22. Rally Posted: November 14, 2023 at 10:14 AM (#6147162)
Yes. If the goal is to appeal to the younger crowd, replace all markings on uniforms with a QR code.
   23. Rally Posted: November 14, 2023 at 10:16 AM (#6147163)
Jesus, I know that kids nowadays don't know which side Germany was on in WW2

The ones I know are fully aware that the Germans bombed Pearl Harbor.

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