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Baseball Primer Newsblog — The Best News Links from the Baseball Newsstand Saturday, January 23, 2021MASN cutting on-air talent, reportedly slashing pregame and postgame shows for Orioles and Nationals
RoyalsRetro (AG#1F)
Posted: January 23, 2021 at 02:52 PM | 30 comment(s)
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1. asinwreck Posted: January 23, 2021 at 04:24 PM (#6001381)That seems like a lot, even including the pre/post-game teams. We had the one year in Boston where there were something like 15 guys doing some radio, but that was a kind of awful outlier.
I would say no, but aren't they really cheap vehicles to be able to sell more advertising? How much does it actually cost to have a couple guys in a studio doing a game preview or showing highlights of the game that just ended?
It appears they have something like 40 or 50 people on the payroll for shows that two people could do just as well at.
The Dodgers used to have JUST Vin Scully, Ross Porter, and Jerry Doggett for both TV and radio and pre- and post-game, and later they swapped Rick Monday for Jerry Doggett, but it was still just 3 people doing both TV and radio for ~40 years up until 2004, and after they dumped Ross Porter they had basically 5 people for years after that.
More recently they have Charlie Steiner and Rick Monday on radio, and Joe Davis and Orel Hershisher on TV, with a bit of Nomar Garciaparra and Tim Neverett, which is just 6 people. The Dodgers also have Jaime Jarrin and Fernando doing Spanish-language broadcasting. Does MASN do that?
The A's have Ray Fosse, Vince Cottroneo, Ken Korach, Glen Kuiper, with a bit of Coco Crisp and Roxy Bernstein, and Chris Townshend doing the pre- and post-game on the radio. On TV they have had Dallas Braden doing field reporting sometimes, but he's really just a luxury item, if sometimes a plus.
well, not the shows, at all - but that they exist.
so I skip a NY/NJ ballgame and flip on local sports talk radio as I go to run an errand.
and 45 minutes after the game ends, they are STILL talking on the post-game.
I don't even get it for football, but at least there with only 16 games, and the team's fortunes do shift with most weeks.
as for the other sports?
the Nets are pretty interesting right now off the trade for Harden. I can see... maybe 15 minutes of postgame for them.
Plus, these places have 24 hours to fill, and what else are you going to run in the 6pm-7pm hour before gametime, or the hour afterwards? Reruns of the local SportsCenter knockoff that was probably taped at 10pm the previous night? Some high school sports event that might run too long? Syndicated minor-league wrestling? Simulcast of an AM station's call-in show? None of those are likely better than the pre and post-game show, and it's probably not a whole lot more expensive to produce 90 minutes before/after (like NESN does on occasion) than 30 minutes.
Do I really need a person being paid $100,000 a year to tell me that Enrico gives 100% on every play and that Eric cannot hit left handers, or even better, the sideline reporter breathlessly telling me that Drew limped off the field and went to the locker room, when I just saw Drew limp off the field.
I prefer a variety of hosts to listening to Mike Bordick and Rick Dempsey for several games in a row, making the same observations.
There wasn't the shelf space for the inventory then. As the shelf space has grown, so too has the inventory -- much of it highly inferior -- to fill it.
(If memory serves, old school WGN called it "The Leadoff Man" and it was more like 15 minutes -- but memory might not serve. Lou Boudreau I thought hosted it in pre-Harry days.)
1. People who missed most of the game and want to see the highlights
2. People trying to get the waitress at Buffalo Wild Wings to change to channel to the west coast game
I'd also guess that the pre- and postgame shows get ten times the viewers of anything else on an RSN, except for the games themselves.
Not 162 times a year, but by the time I get home/out of the home office, there's almost always less than a movie's time before the game starts, and I'll generally keep it on until I'm done with whatever I was doing during the game (and since I'm a Red Sox fan, that's probably got me to 11pm). I'm single and don't have a lot else vying for my attention during that time period, but I don't imagine it's completely uncommon.
But it's not like NESN or any other RSN is expecting that; they're figuring on adding an average of one or two commercial breaks plus more exposure for whoever has the show's naming rights and bottom-line ads to the average viewing. Given that NESN has been running them on the days of national games and expanding the length of these shows for a while - they were 30 minutes not-too-long ago, but now generally run an hour, with the pre-game 90 minutes on Fridays and sometimes Mondays - I'm guessing that their numbers show that enough people show up early and stay late to make it worth it, especially if 90 minutes doesn't cost a whole lot more to produce than 30. I mean, heck, you're probably paying the camera and sound guys for a 4-hour shift regardless.
That’s right, a lot of that eaten up by commercials. That continued post-Boudreau, with Steve Stone doing the interviews. With most games starting at 1:20 or 2:20, they had twenty minutes to show highlights of the previous game, do a quick interview, and talk about the day’s lineup and a LOT of commercials.
but on big-market sports talk radio? I'm much more likely to listen to Doris in Rego Park or Jerome in Manhattan asking inane questions than I am to relive the 3 runs scored in the 5th inning of a 9-7 game in excruciating detail. the radio channel doesn't have the universal competition that TV does (well, I used to subscribe to Sirius, but that ended with my last new car purchase and I Siriusly don't miss it or paying for it. if the post-game extends for hours, I'll flip on a news channel or just turn off the radio. and I can't be the only one).
The timing makes it unlikely that any of those displaced will find full-time work in baseball this season, and few of those affected are at the end of their careers after decades of big media salaries.
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