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Thursday, December 15, 2011

MLB Network unveils brand new social media layer to studio

Krajewski’s Pig Farm goes high tech!

Even though it’s the off-season for the MLB, the MLB Network is hard at work leveraging social media by curating off-season chatter through their programming — and now they’ve rolled out a brand new social media area inside of their state-of-the-art Studio 3 in New Jersey.

The social area of the studio serves up 108-inch touchscreens for MLB Network talent to interact with fans through Facebook polls, Twitter and email. MLB Network has over 98,000 followers on Twitter and over 350,000 likes on Facebook.

...LR: How will social media be incorporated into the studio? On air?

MB: Fans can be part of the discussion and chime in on all the latest Major League Baseball news and rumors leading up to the 2012 regular season. As it has done throughout 2011, MLB Network will continue to interact with viewers and post questions and display select responses on-air in each studio show – including “Hot Stove,” “Clubhouse Confidential” and “Intentional Talk” this offseason – either on the in-studio touchscreen monitor or on-screen in our social media “ticker.”

We also want to bring fans the best and newest info shared by players and media via social media, so MLB Network on-air personalities will discuss tweets on-air, whether it’s a breaking news story or a photo that a player posted from a recent vacation. During the various Jewel Events on the MLB calendar, like Spring Training, Opening Day, the All-Star Game, Trade Deadline, Postseason and Winter Meetings, we monitor hashtags to stay on top of the most talked about storylines and display tweets and stories reported on Twitter from baseball beat writers.

Repoz Posted: December 15, 2011 at 06:04 PM | 15 comment(s) Login to Bookmark
Tags: announcers, business, media, television

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1. RoyalsRetro (AG#1F) Posted: December 15, 2011 at 06:38 PM (#4017163)

Will it incorporate synergy and shift the paradigm?

2. Greg K Posted: December 15, 2011 at 06:42 PM (#4017167)

Because sports radio call-in shows are so fun to listen to!

3. Heinie Mantush (Krusty) Posted: December 15, 2011 at 06:44 PM (#4017170)

I wonder where Bud got the idea?

Michael Cole: Trending on Twitter right now: ryderorriot, bootstoasses, ladyparts.

#WWWYKI

4. RoyalsRetro (AG#1F) Posted: December 15, 2011 at 06:50 PM (#4017179)

I caught about five minutes of "Intentional Talk" on MLB Network the other day, and I will be hard-pressed to find a dumber show on TV. It made that show on ESPN where Skip Bayliss yells at people seem like "Nightline" in comparison.

5. Champions Table Posted: December 15, 2011 at 07:03 PM (#4017194)

Ugh, Cole's Twitter-pimping has more "go away" heat than X-Pac ever did.

6. phredbird

Posted: December 15, 2011 at 07:13 PM (#4017206)

intentional talk is ridiculous, but thank g-d i can turn on a channel on tv every day that has baseball to the exclusion of all else.

7. Javy Joan Baez (chris h.) Posted: December 15, 2011 at 08:18 PM (#4017273)

I just caught a few minutes of Intentional Talk. Holy mother of Christ, that's a bad show.

Fortunately Clubhouse Confidential was next.

8. UCCF Posted: December 15, 2011 at 08:27 PM (#4017280)

I hate this new aspect of the news. If I tune in to watch a news show, it's because I want to see the news. I don't care what a bunch of random people think about the news. CNN does the same nonsense.

9. Repoz

Posted: December 15, 2011 at 08:37 PM (#4017296)

I just caught a few minutes of Intentional Talk. Holy mother of Christ, that's a bad show.

Is there anybody alive that finds Kevin Millar even remotely ha-ha? WTF is that phoney hayseed BS all about...

10. The Yankee Clapper Posted: December 15, 2011 at 09:15 PM (#4017339)

. . . thank g-d i can turn on a channel on tv every day that has baseball to the exclusion of all else.

If only BBTF were a bit closer to that model.

11. Javy Joan Baez (chris h.) Posted: December 15, 2011 at 09:18 PM (#4017341)

If only BBTF were a bit closer to that model.

At least you can make something of an attempt to ignore the non-baseball stuff here. Sure, threads wander off topic, but you can see it coming and bail before it turns into mass transit or animal masturbation.

12. charityslave is thinking about baseball Posted: December 15, 2011 at 10:41 PM (#4017414)

Speaking of animal masturbation, isn't animal masturbation awesome?

13. Heinie Mantush (Krusty) Posted: December 15, 2011 at 10:42 PM (#4017415)

Speaking of animal masturbation, isn't animal masturbation awesome?

Only when it's a masturbating bear.

EDIT: Well, I just realized that's quite the double entendre.

P.S.

Ugh, Cole's Twitter-pimping has more "go away" heat than X-Pac ever did.

Cole needs to become a manager. He's a heat machine, and would work well in a Vicki Guerrero/Bobby Heenan role.

14. Mark Edward Posted: December 15, 2011 at 11:01 PM (#4017425)

Cole needs to become a manager. He's a heat machine, and would work well in a Vicki Guerrero/Bobby Heenan role.

I will preface this by saying I do not like Cole's current "heel announcer" persona.

However, his character does raise an interesting point. In an age where a good amount of fans are smarks, how are heels supposed to generate legitimate heel heat? Heels like Mark Henry, Cody Rhodes, & Dolph Ziggler are well-liked by the smark crowd- so are they really doing their job as heels? Everybody hates Cole- he generates the second-biggest heel reaction each Raw (I'd say Vickie is first- how sad is that?); they desperately want to see him get his ass kicked. Isn't that the kind of feeling a bad guy is supposed to generate?

People want to see Daniel Bryan destroy Michael Cole. I don't think people have that same feeling for Zach Ryder & Dolph Ziggler.

15. Heinie Mantush (Krusty) Posted: December 16, 2011 at 03:58 AM (#4017535)

I will preface this by saying I do not like Cole's current "heel announcer" persona.

However, his character does raise an interesting point. In an age where a good amount of fans are smarks, how are heels supposed to generate legitimate heel heat? Heels like Mark Henry, Cody Rhodes, & Dolph Ziggler are well-liked by the smark crowd- so are they really doing their job as heels? Everybody hates Cole- he generates the second-biggest heel reaction each Raw (I'd say Vickie is first- how sad is that?); they desperately want to see him get his ass kicked. Isn't that the kind of feeling a bad guy is supposed to generate?

People want to see Daniel Bryan destroy Michael Cole. I don't think people have that same feeling for Zach Ryder & Dolph Ziggler.

Announcing: I don't care for Cole's announcing at all, and insofar as JR is willing to announce, I think that he should. Moves need to be called, and JR is a step in that direction. Frankly, I'd love to see Joey Styles back in the booth, and I think Lawler needs to be put out to pasture. Booker T is a joke.

Cole: yes, he does get legit heel heat, and that's a rare thing in this day and age. I think most smarks wants heels they can love to hate, like Henry and Ziggler. I don't think that's functionally that different then someone who just plays the heel very well. I think Michael Cole, with the same shtick, would be incredibly over as a manager. Moreover, he could get David Otunga (or a substantially similar wrestler) over.

I think Ziggler and Ryder have done a terrific job of building their feud, and crowds are very hot for the inevitable title change. Frankly, I doubt Ryder's ability to get over once he doesn't have Dolph Ziggler to work with. So, people will buy either way, eh? In terms of ring talent, I think The Miz is the best at drawing real heel heat right now. It's a shame he's so crappy in the ring.

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MLB Network unveils brand new social media layer to studio

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