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Thursday, May 14, 2020

Nashville group hoping to bring Major League Baseball to town applies for logo trademark

An effort to bring Major League Baseball to Nashville is moving forward despite the coronavirus pandemic, and John Loar, the leader of the small group of investors behind the push, recently filed to trademark a logo.

On April 28 Loar, a recently relocated California businessman, on behalf of Music City Baseball LLC, filed a federal trademark application to register a trademark of three red stars — a large one with two smaller ones on each side — as a logo.

The logo is similar to the one used by the Nashville Stars of the Negro Leagues in the 1940s and 50s. Loar has said his team will also be known as the Nashville Stars and will pay homage to the Negro Leagues.

“What we’re trying to do is honor not only the name and it’s connection with the Negro Leagues, but what we’re calling the historic impressions, which is logos or artwork that were lifted off photos that we’ve been able to acquire,” Loar said. “We wanted to start by at least securing the rights to and honoring the history of the Nashville Stars.”

RoyalsRetro (AG#1F) Posted: May 14, 2020 at 11:50 AM | 23 comment(s) Login to Bookmark
  Tags: nashville

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   1. Steve Balboni's Personal Trainer Posted: May 15, 2020 at 08:16 AM (#5950723)
If this group from Nashville was hoping to bury this story about trying to bring baseball to Nashville, they have picked the perfect time!
   2. Fernigal McGunnigle Posted: May 15, 2020 at 09:58 AM (#5950738)
This reminds me of the group that wants to bring MLB to Raleigh. The Nashville CSA is pretty much identical to Raleigh's in terms of population and broadly similar in most other measures. Both are about the size of the Milwaukee CSA and smaller than every other MLB market. So I mean, yeah, a franchise in Nashville or Raleigh would be healthier than the two Florida franchises and with luck better off than a few other franchises. Maybe they could be Milwaukee, maybe they'd just be Pittsburgh. None of that screams "VITAL EXPANSION TARGET", but if MLB absolutely has to expand and can't extort a fancy stadium out of two of Montreal, Portland, and Charlotte (and maybe New Jersey), then sure, Nashville and/or Raleigh would make fine locations for a new bottom quartile franchise.
   3. Fernigal McGunnigle Posted: May 15, 2020 at 10:05 AM (#5950741)
Actually, one way Raleigh is better is that one of the potential stadium locations is the site of the Central Prison. A Raleigh team should definitely play in a ballpark called "The Central Prison", even if it's called "The Red Hat Central Prison" or "Advance Auto Parts Central Prison" or something like that.

Golden Corral is also headquartered in Raleigh, and you could do worse than "The Golden Corral" as the name of your ballpark.
   4. Jefferson Manship (Dan Lee) Posted: May 15, 2020 at 10:36 AM (#5950750)
I'm pretty excited about the possibility of a giant chocolate wonderfall beyond the center field wall at The Golden Corral.
   5. DL from MN Posted: May 15, 2020 at 10:53 AM (#5950756)
I think you would need to be a relocated California businessman to think constant reminders of segregation are a great way to market a team.
   6. John DiFool2 Posted: May 15, 2020 at 10:54 AM (#5950757)
Do they ever factor in distance from the closest franchises into these calculations? Nashville is about equidistant from Cincy/St. Louis/Atlanta, 250-300 miles. The NC locations are about the same from Atlanta/DC, and also have the advantage of being able to draw from each other.
   7. RoyalsRetro (AG#1F) Posted: May 15, 2020 at 11:00 AM (#5950761)
None of that screams "VITAL EXPANSION TARGET", but if MLB absolutely has to expand and can't extort a fancy stadium out of two of Montreal, Portland, and Charlotte (and maybe New Jersey), then sure, Nashville and/or Raleigh would make fine locations for a new bottom quartile franchise.


Nashville already has a potential owner. I think culturally, they're a great fit. Its one of the fastest growing cities in America with some good corporate support. NC and Portland have already rejected ballpark proposals (although it was a long time ago), and I could see Nashville having more political appetite to fund a stadium. I would bet Nashville has a team in the next two decades.
   8. eric Posted: May 15, 2020 at 12:17 PM (#5950786)
Nashville supports an NFL team and an NHL team just fine. In fact, the NHL team is the hottest ticket in town. The AAA Sounds is a very popular team. While TN as a whole isn't a rich state, the greater Nashville area has a lot of money. And as others have mentioned, the area is very fast-growing, and there's a lot of corporations here.

I think you would need to be a relocated California businessman to think constant reminders of segregation are a great way to market a team.


Odd interpretation. Is anything honoring Jackie Robinson or MLK a reminder of segregation? The Nashville group is honoring the local baseball heritage, which is a common way to name teams and create logos. Should the old NgL teams continue to be segregated by being unable to influence the current game in any way?

   9. The Yankee Clapper Posted: May 15, 2020 at 01:01 PM (#5950797)
The most important things for an expansion team, or a relocating franchise, are a zillionaire able to lose money for a few years while getting started, and a local government willing to pay for all, or most, of an amenity-laden stadium on a prime site. A spiffy logo is way down the list.
   10. Fernigal McGunnigle Posted: May 15, 2020 at 01:01 PM (#5950798)
NC and Portland have already rejected ballpark proposals (although it was a long time ago)
The NC proposal was a weird one, an attempt in 1998 to get the Minnesota Twins to move to Kernersville, NC, halfway between Winston-Salem and Greensboro. (Very close to Horneytown, NC!) Much of the alleged appeal was that it was a 90ish minute drive to both Raleigh and Charlotte. Probably not a bad thing that that one didn't work out.
   11. RoyalsRetro (AG#1F) Posted: May 15, 2020 at 01:41 PM (#5950816)
I do wonder if the revenue losses from this season make it more likely owners approve another round of expansion to get those lucrative expansion fees.

(Very close to Horneytown, NC!)


We...we could have had the Horneytown Twins?
   12. Karl from NY Posted: May 15, 2020 at 02:37 PM (#5950840)
Do they ever factor in distance from the closest franchises into these calculations?

Yeah - both Nashville and Charlotte would be regional teams, as they are in other sports. Charlotte would get TV deals across all of both Carolinas and maybe into southern VA. Nashville also gets its entire state easily plus half of Kentucky and some distance to the south as well.

The counterexample is New Jersey, which would never carve out anything from across either state line, as the Devils already don't.
I do wonder if the revenue losses from this season make it more likely owners approve another round of expansion to get those lucrative expansion fees.

Also the expanded playoffs. Two more teams means we'd almost certainly go to the NFL 4x4 division model rather than 5-6-5 per league.
   13. Howie Menckel Posted: May 15, 2020 at 02:47 PM (#5950845)
Nashville supports an NFL team and an NHL team just fine.

they added a Major League Soccer franchise this year as well, drawing 59,000 people for their first home game in March.
   14. Tom Nawrocki Posted: May 15, 2020 at 02:53 PM (#5950851)
Much of the alleged appeal was that it was a 90ish minute drive to both Raleigh and Charlotte.


What a terrible idea. That could work in football, but who's going to buy season tickets when it means you're signing up to spend three hours in the car 81 times a year?

Nashville also gets its entire state easily plus half of Kentucky and some distance to the south as well.


Kentucky is Reds country.
   15. SoSH U at work Posted: May 15, 2020 at 03:12 PM (#5950866)
Kentucky is Reds country.


I'm sure a Nashville team could carve out a sliver of south central Kentucky, between the Reds fans in the eastern half of the state and Cards fans in the western half. Of course, there's not a lot of people there (Bowling Green is the biggest city in that area, and it ain't very big).

   16. Ziggy: social distancing since 1980 Posted: May 15, 2020 at 03:13 PM (#5950868)
You would think that already having the other major sports (plus soccer) would make it less able to support an MLB team. If I'm a not-rich fan of multiple sports, multiple season ticket packages are probably not a go. And so they'd probably lose some season ticket sales to NFL or whomever. And probably regular ticket sales too. NFL tickets are really expensive; I could see someone going to a football game and deciding that that's their sports budget for the year.
   17. eric Posted: May 15, 2020 at 03:13 PM (#5950870)
Yeah - both Nashville and Charlotte would be regional teams, as they are in other sports.


Clarksville, TN, which is about 45 mins NW of Nashville, close to the Kentucky border, is equidistant between St Louis, Cincinnati, and Atlanta. Atlanta is the MLB team with the highest US population that is closer to its stadium than any other MLB team (I will find the linked source if people reeaallly need it).

All that is to say: there is a large swath of the country for which Nashville is ideally positioned to take over the fandom...

Kentucky is Reds country.


...including southern Kentucky.

   18. eric Posted: May 15, 2020 at 03:17 PM (#5950873)
You would think that already having the other major sports (plus soccer) would make it less able to support an MLB team. If I'm a not-rich fan of multiple sports, multiple season ticket packages are probably not a go. And so they'd probably lose some season ticket sales to NFL or whomever. And probably regular ticket sales too. NFL tickets are really expensive; I could see someone going to a football game and deciding that that's their sports budget for the year.


While that's true for some, some people would switch at least some of their financial allegiances from other sports to baseball. And, unlike most parts of TN, Nashville has some nearby areas that are very affluent, meaning people who can afford sports tickets year round, and lots of corporations for good corporate sponsorships and season ticket sales.

Plus there are many people, like myself, who don't currently go to any NFL or NHL (or MLS) games, but would create a sports budget to start going to MLB.
   19. David Nieporent (now, with children) Posted: May 15, 2020 at 03:19 PM (#5950874)
The most important things for an expansion team, or a relocating franchise, are a zillionaire able to lose money for a few years while getting started, and a local government willing to pay for all, or most, of an amenity-laden stadium on a prime site.
And, you know, no pandemic.
   20. Adam Starblind Posted: May 15, 2020 at 03:22 PM (#5950877)
(Bowling Green is the biggest city in that area, and it ain't very big).


Certainly not after the Bowling Green Massacre.
   21. Random Transaction Generator Posted: May 15, 2020 at 03:28 PM (#5950879)
We...we could have had the Horneytown Twins?


I'm pretty sure I saw those women on stage at The Brass Rail when I was in college...
   22. Yanigan Posted: May 15, 2020 at 09:00 PM (#5951049)
Funny how the topic turns to Bowling Green and baseball...
   23. Adam Starblind Posted: May 16, 2020 at 07:59 AM (#5951126)
Funny how the topic turns to Bowling Green and baseball...


The real Bowling Green Massacre.

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