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Thursday, March 18, 2021

Paul Dolan will know by midyear if Cleveland Indians can change name for 2022 season

The Indians may be called the Indians for longer than people expect.

Owner Paul Dolan on a Zoom call Thursday with the Akron Roundtable said he should know by the middle of the 2021 season if it’s possible to change the team’s name for the 2022 season. He said there was a possibility that the team name might not be changed until 2023.

The team has been called the Indians since 1915. The organization announced on Dec. 14 that they were going to change their name. Dolan said at that time that the team name would be changed for the 2022 season.

“The timeline remains the same,” Dolan said, “just to be clear we said no sooner than 2022. Our target is still 2022, but it is a difficult process. Trying to find a name that works, that we can clear, and ultimately in a tight time frame. By tight I mean we can’t just show up in spring training (in 2022) and say here’s the new name. We have to have it buttoned up long before that.

“It could be sometime in the middle of this year whether we know we’ve got it down where we can do it for 2022. If not we’d have to push it to 2023. We’re working hard to get it done by then, but there’s no certainty in that.”

 

RoyalsRetro (AG#1F) Posted: March 18, 2021 at 05:23 PM | 19 comment(s) Login to Bookmark
  Tags: indians

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   1. CFBF is Obsessed with Art Deco Posted: March 18, 2021 at 06:59 PM (#6009137)
Maybe I should RTFA, but for the life of me I'm not sure why something like this would take so long. It's not like the outrage over "Indians" snuck up on the club, and whatever they say I seriously doubt they haven't had at least casual conversations about potential names for the last few years. Everybody's been tossing around the same four or five potential names for half a decade. Give marketing a few weeks to put some names and mock up some logos, run them by the front office, then let Dolan make a call.

You're renaming a baseball team, not building an oil refinery. You don't need an environmental impact study.
   2. McCoy Posted: March 18, 2021 at 07:48 PM (#6009141)
Do the Redskins have a name and logo yet?

You're talking billion dollar assets here.
   3. Jay Seaver Posted: March 18, 2021 at 08:12 PM (#6009144)
I'm not sure why something like this would take so long. It's not like the outrage over "Indians" snuck up on the club, and whatever they say I seriously doubt they haven't had at least casual conversations about potential names for the last few years. Everybody's been tossing around the same four or five potential names for half a decade.


And you would have figured that the organization would have moved quickly and quietly to register trademarks and buy the domain names, but I was reading the other day that they have not, and as a result you've got squatters on everything from clevelandspiders.com on up.
   4. Lowry Seasoning Salt Posted: March 18, 2021 at 08:47 PM (#6009148)
You're renaming a baseball team, not building an oil refinery. You don't need an environmental impact study.


There are many more aspects than the name—logo design, marketing, sales, procurement. It's an involved process and all aspects cumulatively take a lot of time.

...you've got squatters on everything from clevelandspiders.com on up.


I always welcome an opportunity to re-link the article on why MLB/the Twins have not been able to secure the twins.com domain name.

The Website MLB Couldn’t Buy
   5. Never Give an Inge (Dave) Posted: March 18, 2021 at 10:23 PM (#6009153)
I know right now, yes they can change it. Whether they will choose to change it is a different question.

Do the Redskins have a name and logo yet?

You're talking billion dollar assets here.


The Redskins are a good example -- they don't have a new name chosen yet, but they were pretty quickly able to change uniforms and URLs and everything to remove any semblance of "Redskins". I don't think it's that hard -- it's not like a bank merger where you have to put new signage on hundreds of branches, ATMs, etc. When Wells Fargo bought Wachovia I think it took them 3 years to change the names on all the branches, but Wachovia had over 3,000 branches.
   6. RoyalsRetro (AG#1F) Posted: March 18, 2021 at 10:57 PM (#6009159)

I always welcome an opportunity to re-link the article on why MLB/the Twins have not been able to secure the twins.com domain name.

The Website MLB Couldn’t Buy


One of my favorite articles. Thanks for reposting.
   7. Never Give an Inge (Dave) Posted: March 18, 2021 at 11:25 PM (#6009161)
#4 that is a great article. I had never read it before, thanks.
   8. Howie Menckel Posted: March 18, 2021 at 11:49 PM (#6009162)
as a twin who could be part of a duo that could contend for a berth in a Round of 64 bracket of the national Twins Convention held annually in Minnesota (as it happens) in the "no way are these two [of the same gender] twins!" category, I enjoyed the link in Post 4 very much.

lefty/righty
no glasses/glasses
zero cavities as a kid/cavity-filled
very hairy chest and back/not so much
alligator skin/baby's-bottom skin
gregarious/quiet
etc/etc

married women born on the same calendar day, at least - but not twins, and many years apart in their birth years.

#twinpower
   9. Jay Seaver Posted: March 19, 2021 at 12:29 AM (#6009165)
When Wells Fargo bought Wachovia I think it took them 3 years to change the names on all the branches, but Wachovia had over 3,000 branches.


AMC finally put their logo on the Boston Common theater some 15 years after they bought Loews.
   10. flournoy Posted: March 19, 2021 at 02:09 AM (#6009167)
for the life of me I'm not sure why something like this would take so long.


I guess I understand why it takes a long time, but I think it's pretty embarrassing for the Indians that it's taking so long in a public manner. They shouldn't have announced anything at all until they were ready to proceed. Now they just look like buffoons.
   11. Lowry Seasoning Salt Posted: March 19, 2021 at 02:56 AM (#6009168)
I guess I understand why it takes a long time, but I think it's pretty embarrassing for the Indians that [the name change is] taking so long in a public manner.


From when the news was announced just three months ago:

The Cleveland Indians are changing their name — they just don’t know to what or when.


Dolan said the team will continue to be called Indians until a new name is chosen. That “multi-stage” process is in its early stages and the team will play — and be branded — as the Indians at least through next season.

“We’ll be the Indians in 2021 and then after that, it’s a difficult and complex process to identify a new name and do all the things you do around activating that name,” Dolan said. “We are going to work at as quick a pace as we can while doing it right.

“But we’re not going to do something just for the sake of doing it. We’re going to take the time we need to do it right.”

Dolan said the team will not adopt an interim name until choosing its new one.

“We don’t want to be the Cleveland Baseball Team or some other interim name


“We’re not walking away from our past,” he said. “We’ll be the Cleveland Indians of 1915 to whatever year is that we ultimately change.


I get a lot of the flak Dolan often receives, but I'm not seeing what he's done wrong here. They announced the goal, gave no timeline, and then gave an update, likely because someone asked about it in the conference call.

Nowadays, marketing and branding are significant undertakings, so I'm sure the team or MLB has some agency that has told the Indians you'll need to have X, Y, and Z in place by some date—presumably about mid-season, based on Dolan's comment—to smoothly have everything ready for 2022. People think this uncertainty is pathetic... just imagine if they didn't make the switch smoothly. Better to go with 2023 if need be. Measure twice, cut once.
   12. Jose Is An Absurd Balladeer Posted: March 19, 2021 at 08:43 AM (#6009175)
I'd never read that piece in number 4. That's good stuff.

11 - For me this is a two stage process; first get rid of "Indians" and second announce a new name. As the Washington Football Team has demonstrated doing the first item is very simple. I understand taking time to identify and choose the new name but there is no reason to keep "Indians." Also as pointed out it's not like this is a new thing. Frankly it's a failure of someone in that organization that they weren't sitting on some options and have websites and such secured. A company needs someone who deals with stuff no one wants to admit. It's like newspapers having obituaries pre-written. The Indians, Redskins (hell, Chiefs and Braves too) probably should be prepared for this to happen. If it doesn't happen, that's fine, but someone needs to have them in a position to deal with it.
   13. McCoy Posted: March 19, 2021 at 08:56 AM (#6009178)
The Redskins name is a slur. The Indians name is not.


There was no real talk, or movement, or discussion to get rid of cleveland's team name. Almost all of it was around Chief Wahoo.
   14. Baldrick Posted: March 19, 2021 at 09:10 AM (#6009181)
I get a lot of the flak Dolan often receives, but I'm not seeing what he's done wrong here. They announced the goal, gave no timeline, and then gave an update, likely because someone asked about it in the conference call.

I highlighted the mistake for you.
   15. Jose Is An Absurd Balladeer Posted: March 19, 2021 at 09:12 AM (#6009182)
There was no real talk, or movement, or discussion to get rid of cleveland's team name.


I really disagree with this. I feel like it's been a long long time that we've been reading calls to get rid of "Indians." I agree that Chief Wahoo was the bigger concern but I don't think getting rid of "Indians" is something that has come out of nowhere.
   16. McCoy Posted: March 19, 2021 at 09:33 AM (#6009185)
I didn't say it came out of nowhere.
   17. Slivers of Maranville descends into chaos (SdeB) Posted: March 19, 2021 at 11:09 AM (#6009211)
If it came out of somewhere, then that somewhere qualifies as 'talk, or movement or discussion.'
   18. McCoy Posted: March 19, 2021 at 04:02 PM (#6009251)
I also didn't say there was no talk. . .
   19. Walt Davis Posted: March 19, 2021 at 05:32 PM (#6009262)
Will opening day arrive soon enough for us to avoid the debate as to what constitutes "real" talk? Signs are not promising.

I wonder how Washington FT's souvenir sales have gone this year relative to previous years.

They shouldn't have announced anything at all until they were ready to proceed. Now they just look like buffoons.

I'm sure they would have preferred that too but, by the point it actually happened, they didn't have a lot of choice from a PR/political perspective other than to say "we promise to get rid of it was soon as we can." I'm somewhat surprised they aren't "Cleveland baseball club" or some such this year.

Of course if they had enough sense to have decided this years ago like they should have then they could have waited to announce things until they were ready to proceed so I have no sympathy for them much less Washington (the writing on the wall on that one has been clear for 20 years).

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