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Thursday, December 19, 2019

Report: There are more than 1 billion reasons why MLB let Nike put the swoosh on its uniforms

Nike’s swoosh has officially landed on the front of every Major League Baseball team’s uniforms, and many of the league’s fans are predictably not happy about it.

Uniforms that have gone unchanged for decades, like the New York Yankees and Los Angeles Dodgers, now feature that little swoosh on the right breast, rather than on the sleeve like Majestic when it was the league’s uniform supplier. It is the first time a manufacturer’s logo has reached the front of MLB’s uniforms.

It’s a jarring sight at first. It also raises the question of just how many truckloads of money Nike must have handed to MLB for the league to agree to the placement. The answer, unsurprisingly, is quite a bit of money. But that’s not all.

According to Andrew Marchand of the New York Post, the 10-year deal between MLB, Nike and retailer Fanatics is valued at more than $1 billion over 10 years. Even at its minimum, that works out to over $3 million per team per year, for a patch only a few inches long.

Ever get the feeling that MLB ownership would loot buildings for copper in order to make a few extra bucks?

 

QLE Posted: December 19, 2019 at 01:05 AM | 10 comment(s) Login to Bookmark
  Tags: dollah dollah bills, y'all, greed, nike, uniforms

Reader Comments and Retorts

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   1. Walt Davis Posted: December 19, 2019 at 03:11 AM (#5909820)
   2. Ziggy is done with Dominican discotheques Posted: December 19, 2019 at 10:44 AM (#5909865)
   3. jmurph Posted: December 19, 2019 at 12:13 PM (#5909893)
I don't get being upset by this. I much prefer this kind of thing to in-game commercials, extended commercial breaks in the playoffs, another round of playoffs, etc. I concede that there is seemingly no amount of money that will ever satisfy these guys, so I'd rather they seek it out this way, which has absolutely no impact on the game or my experience of it.
   4. Ben Broussard Ramjet Posted: December 19, 2019 at 12:36 PM (#5909908)
I was trying to think what my personal tipping point would be for finding this kind of thing truly obnoxious. I think that when the advertising logo or footprint becomes bigger than the team's logo - i.e. the advertising is visually dominant over the actual 'product' fans are paying to see - then I would find it slightly ludicrous. As indeed I find it for a lot of European sports teams. (Particularly national teams, like cricket and rugby. Just seems wrong.)
   5. Due to the leadership of Zonk... Posted: December 19, 2019 at 12:41 PM (#5909911)
I don't get being upset by this. I much prefer this kind of thing to in-game commercials, extended commercial breaks in the playoffs, another round of playoffs, etc. I concede that there is seemingly no amount of money that will ever satisfy these guys, so I'd rather they seek it out this way, which has absolutely no impact on the game or my experience of it.


I think I'll cosign this...

I don't particularly like it, but it ranks somewhere in the 100s of baseball stuff that annoys me now.

I will save my anger for the bases are inevitably changed from square bags to swooshes -- though, I imagine if happens soon enough, this might give Javy another 1/4 to 1/2 WAR a year for his tag and baserunning skills.
   6. winnipegwhip Posted: December 19, 2019 at 12:49 PM (#5909922)
   7. Misirlou cut his hair and moved to Rome Posted: December 19, 2019 at 01:02 PM (#5909942)
I don't get being upset by this. I much prefer this kind of thing to in-game commercials, extended commercial breaks in the playoffs, another round of playoffs, etc. I concede that there is seemingly no amount of money that will ever satisfy these guys, so I'd rather they seek it out this way, which has absolutely no impact on the game or my experience of it.


True, but there is no evidence that this will minimize the other stuff.
   8. Greg Pope Posted: December 19, 2019 at 01:50 PM (#5909984)
how many truckloads of money Nike must have handed to MLB for the league to agree to the placement. The answer, unsurprisingly, is quite a bit of money.


Well... that's not really true. I don't think the two options were "put the swish on the front and we'll pay you a billion dollars" and "leave it on the sleeve and we'll pay you zero dollars".

Even at its minimum, that works out to over $3 million per team per year, for a patch only a few inches long.


I know teams will grab whatever cash they can, but when phrased this way it doesn't seem like a huge incentive for the teams.
   9. David Nieporent (now, with children) Posted: December 19, 2019 at 02:36 PM (#5910014)
I will save my anger for the bases are inevitably changed from square bags to swooshes -
How would you fit Spiderman on a swoosh?
   10. jmurph Posted: December 19, 2019 at 02:56 PM (#5910028)
True, but there is no evidence that this will minimize the other stuff.

Yeah that's a very fair point. I wish they would have done this in lieu of that other nonsense. But hey, maybe this at least pushes back any idea for 8 playoff teams per league for another couple years.

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