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Wednesday, November 18, 2020

Sinclair could reportedly sell naming rights to the Fox Sports RSNs to a sports betting company

Sinclair has owned the Fox Sports RSNs for a good year-plus now, and they still haven’t been rebranded (I’m very sick of typing “the Sinclair-owned Fox RSNs,” but here we are). One option for the rebrand could be the sale of naming rights, as if the networks are a bowl game or an arena.

Per Sportico, Sinclair has talked with sports betting companies about the naming rights for the networks, either as a group or on a network by network basis.

Sinclair has discussed the naming rights with potential sports betting partners, according to the people, who were granted anonymity because the talks are private. The conversations have started with rights to all 21 networks as a group, but Sinclair could also decide to sell the rights piecemeal, the people said.

Here’s the main stumbling block here: MLB, the NBA, and the NHL would reportedly all need to approve the rebrand if it includes naming rights. That would seemingly be a major issue if a sports betting company is involved, given the various partnerships between gambling companies, the leagues, and the teams.

RoyalsRetro (AG#1F) Posted: November 18, 2020 at 09:31 AM | 6 comment(s) Login to Bookmark
  Tags: gambling, regional sports networks, sinclair

Reader Comments and Retorts

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   1. caspian88 Posted: November 18, 2020 at 12:39 PM (#5989568)
I'm just waiting for the day when fans can vote on the decisions the managers (are required to) make via the official DraftKings app.
   2. Rally Posted: November 18, 2020 at 01:30 PM (#5989574)
Not an issue with naming the networks for betting companies, that's no problem at all. They are just concerned about making sure it's the right betting company. Can't have the Network advertise for one while the team is advertising for a competitor.
   3. RoyalsRetro (AG#1F) Posted: November 19, 2020 at 09:10 AM (#5989883)
It will be Ballys Sports.
   4. DL from MN Posted: November 19, 2020 at 09:50 AM (#5989889)
I'm still waiting for them to sell rights to a streaming company so I can watch the games.

Yesterday [11/5] Sinclair Broadcasting wrote down the value of the 21 RSNs by $4.23 billion, or about half of what was paid to Disney — $9.6 billion in August 2019
   5. Pat Rapper's Delight (as quoted on MLB Network) Posted: November 19, 2020 at 10:57 PM (#5990072)
As a fan, this sucks ****. I don't even like to watch commercials for DoucheKings. No way I'm going to sit through 3+ hours of endless gambling touts to watch a baseball game. Hardest of all possible hard passes there.
   6. DL from MN Posted: November 20, 2020 at 09:46 AM (#5990087)
The local casinos have been advertising on sports programs for years. Then there's the commercials for antacids and hemorrhoid creams, shady for-profit colleges and reverse mortgage companies. Come to think of it, I pretty much dislike all the companies who advertise during sporting events.

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